Do you struggle to change, succeed for awhile…then stop and go back to Square One…over and over and over again?
Does it make you think there’s something wrong with you?
Hi! I’m Betsy Burroughs.
I’m based in San Francisco and work with people all over the world. The Atlantic Magazine named me a “Silicon Valley branding executive turned neuroscience researcher.”
(For my full interview with The Atlantic, click on the My Story blog post on this site.)
One thing’s for sure, there’s nothing wrong with you.
It’s just the way your brain works.
But “Conventional Wisdom” about how to change your habits isn’t designed to work with your brain. In fact, it literally works against the way your brain works.
You don't need to work harder—with more motivation and willpower—to change a habit you don’t want.
You just need to use an innovative new approach that works with your brain, not against it.
That’s what The Giggle Step Solution is all about.
My first book is about business innovation:
FOCUS. The Catalyst for Innovation. Based on the Neuroscience of Insight.
Even though that book is a business book, surprisingly…
I used every technique in it to change one bad habit after another in my personal life…up to and including making it Easy Effortless Fun to lose 90 pounds and keep them off.
All the neuroscience research I’ve studied in the last 20 years on Insight, Behavior Change and Habit Design led me to create these techniques.
My upcoming second book adds to my first, with new innovative weight loss techniques you can’t find anywhere else.
That upcoming book is the first in a series on Easy Effortless Fun Habit Change, starting with Weight Loss:
The Giggle Step Solution: Weight Loss.
Based on the Neuroscience of Cortisol & Dopamine.
Beta online classes on it are starting in May 2020. If you want to find out more about them, shoot me an email at bb@focuscatalyst.com. Thanks!
Habit Change
Discover new innovative weight Habit Change techniques you can’t find anywhere else—ones that work with your brain, not against it. The first in the series is:
The Giggle Step Solution: Weight Loss.
Based on the Neuroscience of Cortisol & Dopamine
Available on Amazon late 2020.
Innovation
FOCUS. The Catalyst for Innovation.
Based on the Neuroscience of Insight.
Available on Amazon.
Full interview with The Atlantic.
Consulting
I consult with with organizations on business innovation—and with individuals on habits—so they can make effective change Easy Effortless Fun.
Betsy Burroughs consults with with organizations on business innovation—and with individuals on habits—so they can make effective change Easy Effortless Fun.